are considering selling your house,
please see below
you need to know to have your house
to get it sold
Are you thinking
about selling your current home but don’t know where to start? A
Realtor® in Florida can help you attract buyers from around the
corner – or from another continent – then help you close the sale
and move ahead with your life.
selling a home is a complex process that involves all the tools of
the real estate profession, from social networking and online video
tours to Multiple Listing Service (MLS) postings, newspaper ads and
even knocking on neighborhood doors. A Realtor® can help you avoid
potentially costly mistakes and keep the sales process running
smoothly, saving time, money and headaches.
In guiding you through the maze of paperwork and procedures involved
in selling a home, a Realtor®
can provide you with a full complement of services, including:
information about your home
– such as square
footage, type of heating and cooling systems, proximity to schools
and other features – to prepare to list it for sale.
comparable home sales
in the area, then
use that information to help you better estimate your property’s
value, so it can be priced right to sell.
effective strategy to market your home.
Post photos and
information about the home on high-volume websites, email open house
advertisements in local publications and put a traditional for-sale
sign in front of the residence.
• List your home
on the Multiple Listing Service (MLS),
exposure to prospective buyers locally, nationally and
• Bring qualified
buyers to preview your home.
• Write offers,
place the buyer’s deposit in escrow
and take care of
other necessary paperwork.
• Guide you
through all aspects of the sales contract
and deal with the
buyer on any items that may need to be negotiated.
• Help to
investigate financing, arrange for home inspections and appraisals,
details that are part of the preparation for closing the deal.
• Serve as your
at the closing of
the home sale.
with a real estate license who has simply met the state’s
requirements to do business in Florida,
a Realtor takes
the profession to the next level.
He or she
voluntarily agrees to act under, and abide by, a Code of Ethics by
becoming a member of the local, state and national Realtor
boards/associations. Realtors abide by a set of professional
principles, serve clients fairly and maintain a high level of
industry knowledge about the buying and selling of real estate.
With a Realtor
involved, you can relax, knowing the purchase is in safe,
knowledgeable, capable and caring hands.
just list a home – prepare it first
ORLANDO, Fla. – Jan. 16, 2013 – To
sell a home or get top dollar, sellers must look at their
property through the eyes of a potential buyer. Consider the
following five tips:
1. Get rid of clutter and Aunt Mary’s photo.
“Selling your house is about taking your personality out of it
and having people going through it envisioning their own life
and personality,” says Candice Olson, host of “Candice Tells
All” on Canadian television station “W Network.”
It’s hard for buyers to imagine themselves in a home decorated
wall-to-wall with photographs of people they do not know, and
knick-knacks that hold no special meaning. In preparing a home
for sale, all the things that personalize a home to the family
within should be stored for the next home – including all the
pictures and magnets on the refrigerator.
Olson says even art on the wall should be analyzed because
people have different tastes. She recommends retaining any
mirrors, however. “Art is very personal, but mirrors aren’t,”
she says. “Mirrors are great for adding depth and dimension and
visual space and light … it’s non-committal art.”
2. Focus on the kitchen and bathrooms.
Most buyers who fall in love with a kitchen fall in love with
the house. However, that doesn’t mean sellers should invest in
an expensive upgrade. The best kitchen is one that aligns with
buyers’ tastes, and that’s not always one with upscale cabinets
and granite countertops. At the least, the expensive of those
upgrades may not come back to the owner in a higher selling
price. Sellers should also focus on lighting.
Hilary Farr of the Toronto-based “Love It or List It” television
show suggests spending upgrade money on
re-facing kitchen cabinets and counter upgrades, such as
replacing the backsplash.
Olson has simple advice for any would-be seller considering a
kitchen upgrade: “Is the juice worth the squeeze?”
3. Make your home look like a hotel suite – inviting but
Floors make a big impression because they’re big, the “first
thing that strike you when you walk in the front door,” Farr
Bathrooms should look like a just-cleaned hotel room: New soaps,
clean towels and perhaps some cut flowers. Beds should be made
with neutral blankets or comforters.
Jonathan and Drew Scott, the “Property Brothers” on television,
suggest that sellers consider a home stager. Stagers arrange
furniture and furnishings or bring in their own to make the
house look as appealing as possible to potential buyers.
“Staging is such a crucial part of it,” says Drew. “It’s just as
important as any sort of renovation, because if a buyer can’t
walk into a space and picture themselves living there, they’re
not going to give you top dollar, for one, and they might just
turn and walk away.”
4. Price the home based on market value, not your personal
Do you need to recoup the money you spent at the market’s height
in 2006? Buyers don’t care. Did you raise three kids in the
home? Your fond memories aren’t worth anything to potential
Sellers have to switch from emotional attachments and see the
sale of their home as a business decision. Realtors give
unbiased opinions, and some home sellers even have an appraisal
done before they list their home.
5. Focus on curb appeal first
If buyers love the outside of a house – their first impression –
there’s a greater chance they’ll love the inside. Sellers can
upgrade kitchens and bathrooms all they want, but if a buyer
chooses not to enter the home because the outside doesn’t dazzle
them, but upgrades won’t do any good.
Paint shingles, doors, garages and railings. Plant new shrubbery
and trim existing greenery. In summer, mow the grass twice per
A new-looking exterior doesn’t have to be expensive to make
potential buyers look twice.
Source: Sheryl Ubelacker, The Canadian Press
© 2013 Florida Realtors®
8 reasons to work with an agent to make the sale
If you had a
legal problem, would you proceed without an attorney? How about a
tax problem—would you hire a CPA? Then why would you even consider
trying to sell your home without the assistance of a real estate
Real estate agents are licensed
professionals trained to assist you before, during and even after
you sell your home. A qualified agent can save you time and money,
reduce stress and streamline the entire process.
Here are some
additional advantages for working with a qualified agent:
can provide you with current market information, such as which
houses are for sale, what their listing prices are and how long
they’ve been on the market. He or she will also help you set a
realistic price for your home–to get it sold quickly, at the
best price and with the least stress.
will recommend ways to improve the marketability of your home,
such as fresh paint or landscaping to improve curb appeal.
will market your home to both the general public and to other
agents. According to National Association of Realtors
statistics, 82% of sales result from agent contacts through
previous clients, referrals, friends and family.
will know how and when to advertise your property.
will prequalify prospects so you don’t have to allow strangers
into your home.
will help you evaluate offers on your home as well as negotiate
the terms of the contract on your behalf.
issues arise—as they do in every transaction—your agent will be
there to help resolve them and keep the deal on track to
will be there every step of the way, to guide you, advise you
and ensure that everything goes smoothly.
you paid for your property does not effect its value.
amount of money you need to get out of the sale of
your property does not effect
you think it should be worth has no effect on value.
another real estate agent says your property is worth
does not effect its value.
An appraisal does not
always indicate what your property is worth on the
of the time an overpriced property will eventually end up
selling for less than if it had been properly priced to
begin with, not to mention the extra carrying costs.
The Real Estate Market Is Back!
Or Selling A Home Can Be Complicated.
me Take Over All The Stressful Details.
You Are Considering Buying Or Selling A Home
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